Tuesday, November 3, 2009

If the culture is raining excuses start a weather blog

When conducting a strategic planning session for a client we discussed the culture of the organization as being very formal and risk averse. Its funny how there is always at least one person in a meeting the encapulates that culture. The discussion led to blogs and having an executive blog.

But who would write it, they asked with a groan.

I'm a strong advocate of getting the information from the horses mouth so to speak, even if its one or two sentences.

Then they wanted to know what would the CEO write about?

Well, why don't we start with the organization's performance.

No, no that was sensitive information, most is confidential because they are competitive.

Well, no, not if its in general terms - yep we're doing well; or this quarter will be tight...

But there is so much not in our control that affects performance and not just the employees, what about the economy and the weather!

Then have a blog about the weather - I suggested. Seriously. If your company's performance is affected by the weather then you surely can find someone within the organization who is equally fascinated by the weather to write about it and you can challenge them to comment on how they think it'll impact the business.

There is always a solution - If someone is raining on your parade, tell them when the sun will be out.

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