Wednesday, September 12, 2012

Yammer - microblogging - at work

Interesting study done on Yammer activity, essentially microblogging inside the workplace, by Renata Gorman


Her findings indicated that

1.Participants used the tool to post many different types of information, not just questions, and work activity updates;

2.Participants did not generally reach out because of work activity updates but they did reach out to respond to questions;

3.Participants perceived that their learning, effectiveness and efficiency were increased because of their Yammer use;

4.Participants received assistance on the job through many different types of information that they post, not just questions and work activity updates;

5.Participants felt supported by the Yammer community.

I would add that it can be effective to use within teams as long as everyone signs in; it can reduce email while allowing you to stay connected and informed. Like any tool, it does need to be used effectively and managed.