What is it about strategy that make people forget it? It seems like common sense. If you don't know where you are going how will you know if you get there?
Goals are imperative for success but lately I've come across several instances where people want to get tactical and I'm forced to stop them and ask them what they are trying to achieve. They look at me like I've spoiled their party. They are excited by having the opportunity to use blogs, wikis, RSS etc. but they haven't considered why they would use them and what they hope to achieve. They want to run ahead and court failure.
I'm finding people say they are strategic. They say they want to be strategic. But at the end of the day they want the shiny new toys. And a few just want a list of toys they can play with. Very few are looking at the big picture and defining what they hope to achieve.
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