Tuesday, July 21, 2009

Designing by Committee - STOP

If you haven't seen this video of designing a stop sign by committee you simply must if you are involved with designing anything - websites, intranets, marketing material etc. and you have been told you need committee input. Make everyone watches this video and then make sure they know who the experts are http://www.youtube.com/watch?v=Wac3aGn5twc.

Designing by committee just doesn't work. If you have brand standards then start with a creative brief - an understanding of how to implement the brand on a website (including intranet) - believe it or not I've seen where the advertising company had developed an expensive brand campaign and forgot to apply it to the website which was a critical channel for the financial institute they developed it for! Design for strategic goals, putting emphasis on key success factors. Design for usability and findability. Design for the culture of the organization. But never, ever design for a committee.

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