Video best practices

Videos should be short and have a defined purpose - are they meant to inform or entertain or both? What channel are you going to use it in? (Twitter, YouTube, web page, sales demo in person, etc.).

The basics for video:

1. Title of file should be concise as it will be viewable (no “English Final” or version numbers); For French, the file name should be in French.
2. There should be a title slide that is branded – YouTube picks the first 2-3 slides which you can use as the static reference – this slide should have logo AND the Title of the presentation
3. A short description should be provided – in English and French (it should engage people so they want to watch the video; use keywords in your description)
4. At least three keyword tags should be provided – in English and French
5. You should turn on captioning

 In addition,  introductory content should go before any video on a web page to introduce the video and explain why someone should watch it; and it should indicate the length of the video (e.g. Watch this 2 minute video on ...).