Video - more than 1,000 words

Video continues to be the hot topic and so it should be. Done right, video can engage users in an entertaining, easy to use format. Done right, video can be leveraged in multiple channels to capture a broad audience. Done right, video can be viewed in various devices when and where as convenient to you.

Consider these video statistics:

• Videos are shared 1200% more than links and text combined in social media.
• Pages with video are 53x more likely to rank on the first page of Google search results.
• Emails that include video generate 55% increase in click through rates 
• 50% of YouTube views are from a mobile device and is expected to grow to 72% by 2019
• Vertical video ads have up to 9x more completed videos (attributed to smartphone viewing)

 and,

73% of respondents believe that video positively impacts marketing results and ROI. 83% of those companies surveyed are using video content for website marketing, with another 50% incorporating video content in their email marketing campaigns. Source: Video Marketing Tips, Trends, Strategy & Best Practices http://www.reelseo.com/video/marketing/#ixzz3qSwx2taW

 

 Check out my presentation on things to consider 

when creating a video strategy.