Ride the Viral Wave

I love brilliance. The "Localtvmatters.ca" campaign has hired Dave Carroll, of the United Airlines breaks guitars song on YouTube fame to sing in their tv spots. The song is simply the cable song http://www.youtube.com/watch?v=uKLS6sNKRGU - give it a listen, its pretty good. It has had almost 22,000 views on YouTube so far. Brilliant.